How to read this report: Issues are grouped by urgency — Critical items are actively hurting your rankings right now, while lower-priority items are improvements that add up over time.
Each issue explains what the problem is, why it matters for your business, and what needs to happen to fix it. Items marked "Ask your developer" require a technical change to the website — everything else can be done by you directly in WordPress.
When Google visits a product page on your website, it sees an almost empty page — no product name, no description, no price, no specifications. This happens because of how your website is built: all of that information loads only after a visitor's browser processes it. Google's crawler doesn't wait for that to happen.
In practice, your entire 102-product catalog may be nearly invisible in search results. AI tools like ChatGPT and Perplexity also cannot read your products for the same reason.
If Google can't read your product pages, it can't rank them. Customers searching for "solar inverter Lebanon" or "home UPS system" may never see your store — even if you sell exactly what they need.
Ask your developer to install a caching plugin (WP Rocket or LiteSpeed Cache) and configure it to save fully-loaded versions of your pages. This way, Google receives the complete product content every time it visits. It's a one-time technical setup.
When your website was first set up, it came with 8 sample blog posts about interior design, home décor, and furniture. These were never removed and are still live on the site. Google is reading them and getting a confused picture of what your business actually sells.
Titles include: "New Home Decor From John Doerson", "Minimalist Japanese-Inspired Furniture", "Green Interior Design Inspiration" — none of which have anything to do with electronics.
Google builds an understanding of what your website is about. Unrelated home décor content actively undermines your relevance for electronics searches and wastes Google's time on pages that should never have existed.
Delete all 8 posts from the blog section of your WordPress admin. This takes about 15 minutes and requires no developer help.
Your website has a portfolio section containing 9 pages that were never filled with real content. They still contain the placeholder filler text that themes use during setup, and Google is finding and indexing these pages as if they were real content.
Meaningless placeholder pages hurt your site's credibility with Google and make your business look unfinished to any customer who accidentally lands on them from a search result.
Delete all 9 placeholder portfolio items from your WordPress admin. About 15 minutes of work, no developer needed.
Visiting the Privacy Policy page on your website currently shows a "Page Not Found" error. This page is a legal requirement for any website that collects customer information or processes orders — and Google actively checks for it when deciding whether to trust and recommend an online store.
Beyond the legal risk, Google's quality guidelines treat a missing Privacy Policy as a sign that a store is not trustworthy. It's one of the first things their reviewers look for on e-commerce sites. Customers also notice when legal pages are missing — it's a red flag that reduces confidence to buy.
- Create a Privacy Policy page (free templates are available online)
- Also check whether you have a Terms & Conditions and a Returns Policy — add them if missing
- Add links to all three pages in your website footer so they're easy to find
Your shopping cart, checkout, account login, product comparison, and wishlist pages are being picked up by Google and could appear in search results. These pages are meant only for active shoppers mid-purchase — not for someone discovering your store for the first time through a search.
A potential customer who lands on an empty shopping cart from a Google search will immediately leave and likely never return. These pages also waste Google's time, which it could spend indexing your actual product pages instead.
Ask your developer to mark the Cart, Checkout, My Account, Compare, and Wishlist pages so that Google knows to ignore them. This is a quick setting in the SEO plugin and takes about 30 minutes.
When customers search for a product on Google, some listings show the price, star rating, and whether the item is in stock — directly in the search results, before anyone clicks. Your products currently show none of this. The website hasn't been set up to share this information with Google in the way it needs.
Search listings with prices and ratings receive significantly more clicks than plain text listings. Every time a customer compares your result against a competitor who shows a price and star rating, your listing is at a visual disadvantage.
Ask your developer to install a WooCommerce SEO plugin and configure it to share product data with Google. Once set up, this works automatically across all your current and future products.
Every page in Google's search results shows a short description below the page title. Right now, none of your pages have these descriptions written. When they're missing, Google picks text at random from the page — often something that makes no sense out of context and does nothing to encourage a click.
Your search listing is your first impression on a potential customer. A well-written description mentioning what you sell, your location, and why to choose you can meaningfully increase how many people click through to your site.
Write a short, clear 1–2 sentence description for each page, starting with your homepage and category pages, then product pages. These can be added directly through your SEO plugin — no developer needed.
Your About page's web address ends in "-3", which means the page was deleted and re-created at least twice in the past. When this address appears in Google search results, it signals to both Google and potential visitors that the website isn't well maintained.
Ask your developer to change the page address to simply /about-us/ and set up an automatic redirect from the old address, so nothing is broken. About 30 minutes of work.
When a customer searches for "solar inverters" or "home UPS system," Google looks at your category pages to decide how relevant they are. Right now, those pages contain only a grid of products and nothing else — no explanation of what the category is, what customers should know before buying, or why to choose Roukoz Electronics.
Category pages are often the most valuable pages for attracting first-time visitors from search. A competitor who has written even one short paragraph on their category page will rank above yours all else being equal.
Write a short 1–2 paragraph description for each of your 16 categories answering: "What is this product type and what should a buyer know?" These can be added directly in WordPress under Products → Categories — no developer needed.
There is no structured business information on your website telling Google who you are — your business name, logo, contact details, and social media profiles. Without it, Google can't build a complete picture of your brand, which makes it harder to show a branded info box in search results (the business panel that appears when people search for you by name).
Ask your developer to add your business identity information to every page on the site. This is a one-time setup that takes about 1 hour — the information needed is your business name, logo, phone number, and social media links, all of which you already have.
Based on the way your site is built, the main content on a page is estimated to take 3.5 to 5.5 seconds to appear — well above Google's recommended threshold. The page may also shift around as it loads, which frustrates users. Google uses page speed as a direct ranking factor, and slow sites rank lower and convert fewer visitors into buyers.
The main causes: all files are served from a single server with no speed network in place, too many scripts load before the page content, the WhatsApp chat button loads on every page immediately even if the visitor never uses it, and product images cause the layout to jump as they load.
- Connect to Cloudflare — a free service that delivers your website faster worldwide
- Install a caching plugin to serve pages more efficiently
- Delay the WhatsApp chat widget so it doesn't slow down the initial page load
- Add size information to all product images to prevent layout shifts while loading
All of the above require your developer. Estimated 2–4 hours total.
Pages on your site have author information visible to Google showing names like "development" and "info" — clearly leftovers from when the website was first installed. Google looks for signs that content was written by real, knowledgeable people as part of how it judges a site's trustworthiness.
Update the WordPress user accounts to use real names, or turn off author pages entirely if you don't plan to have a blog with named contributors. About 30 minutes in the WordPress admin.
Google Images is a significant source of traffic for electronics and e-commerce stores. Customers often search for a product visually before deciding to buy. Without submitting an image directory to Google, your product photos may not be efficiently discovered or displayed in image search results.
Ask your developer to enable the image sitemap feature in your SEO plugin. It's typically a single checkbox and takes about 30 minutes.
Some product pages are reporting last-updated dates in the future — such as December 2025 or February 2026 — which indicates an error in how your theme or a plugin handles dates. This can affect how often Google decides to re-check those pages.
Ask your developer to identify and fix the source of the incorrect dates in your theme or plugin settings.
Your sitemap includes product tag pages and internal design block pages that exist for technical reasons but offer nothing useful to a visitor or to Google. Google has a limited amount of time it spends crawling any given website — time spent on these low-value pages is time taken away from your actual products.
Ask your developer to remove these low-value page types from your sitemap and tell Google to skip them. A quick setting in the SEO plugin — about 30 minutes.
Once the placeholder items are deleted (Issue #3), the portfolio section will be completely empty. A decision needs to be made about what to do with it. If it can showcase real project installations — solar setups, backup power solutions, commercial deployments — it could be a valuable trust-building section. If not, it should be removed.
Either commit to populating the portfolio with real installation case studies and photos, or ask your developer to remove the section entirely and redirect those pages.
After deleting the 8 demo posts, the site will have no articles or guides at all. Buyers of power electronics almost always research before purchasing — they search for comparisons, sizing guides, and buying advice. A website that answers these questions earns trust and brings in customers who are ready to buy.
Topics your customers are already searching for:
- How to choose the right solar inverter for my home
- Tubular vs gel battery — which lasts longer?
- What size UPS do I need for my home office?
- How many solar panels do I need to run my house?
Start a content plan targeting the questions your buyers are already asking. Begin with 5 well-written articles — each one continues bringing in traffic long after it's published.
AI-powered tools like ChatGPT, Perplexity, and Google's AI-generated answers are increasingly where customers get product recommendations. Websites can now add a simple text file that helps these tools understand what you sell and which pages are most trustworthy. Your site doesn't have this yet.
Ask your developer to create a short text file describing your business and product categories, and publish it on your website. It takes about 15 minutes once the content is written.
| # | Issue | Why It Matters |
|---|---|---|
| 19 | No social media preview images | When someone shares a link to your site on WhatsApp, Facebook, or LinkedIn, no image or description appears — just a plain URL. A simple setting fixes this so every shared link looks professional and branded. |
| 20 | No Twitter/X preview cards | Same issue specifically for Twitter/X. Links to your site appear plain and unbranded when shared on the platform. |
| 21 | No breadcrumb navigation in Google results | Google can display the category path (e.g. Home › Inverters › Solar Inverters) beneath your page title in search results, making it immediately clear what type of product the listing is. Not currently showing for your pages. |
| 22 | No shipping information in search results | Once product prices are showing in Google (Issue #6), you can also display delivery timelines and shipping details directly in search results — a useful addition once the foundation is in place. |
| 23 | Cookie consent notice may need review | The privacy notice shown to website visitors appears to be hidden, which may not meet transparency requirements for websites serving customers in the EU or under similar privacy laws. |
| Check | Status | Notes |
|---|---|---|
| Secure connection | ✓ Good | The site is properly secured — customers can shop safely |
| Mobile-friendly | ✓ Good | The site displays correctly on phones and tablets |
| Google can find your site | ✓ Good | Your sitemap and crawler settings are correctly configured |
| Open to AI search tools | ✓ Good | ChatGPT, Perplexity, and Claude are all permitted to visit your site |
| Shopping cart privacy | ✓ Good | Add-to-cart links are correctly hidden from Google |
| Search result descriptions | ✗ Missing | No descriptions written for any page — Google is choosing text at random |
| Social sharing previews | ✗ Missing | Links shared on social media show no image or description |
| Privacy Policy page | ✗ Missing | Currently shows a "Page Not Found" error — must be created immediately |
| Prices visible in Google search | ✗ Missing | Google cannot display your product prices in search results |
| Page speed | ✗ Needs work | Estimated to be below Google's recommended speed thresholds |
| Priority | Action | Who | Est. Time |
|---|---|---|---|
| Critical | Fix product content visibility so Google can read your pages | Developer | 2–4 hrs |
| Critical | Delete the 8 demo interior design blog posts | You | 15 min |
| Critical | Delete the 9 placeholder portfolio pages | You | 15 min |
| Critical | Create a Privacy Policy, Terms & Conditions, and Returns Policy | You | 2 hrs |
| Critical | Hide the cart, checkout, and account pages from Google | Developer | 30 min |
| Critical | Set up product data so prices and ratings appear in Google search results | Developer | 2–4 hrs |
| Critical | Write a short description for every page (for Google search snippets) | You | 3–5 hrs |
| High | Fix the About Us page web address | Developer | 30 min |
| High | Write short descriptions for all 16 category pages | You | 4–8 hrs |
| High | Add business identity information (logo, name, contact, social links) to all pages | Developer | 1 hr |
| High | Connect Cloudflare and set up caching to improve page speed | Developer | 2–3 hrs |
| High | Fix remaining page speed issues and delay the WhatsApp widget | Developer | 2–4 hrs |
| High | Update author names from "development"/"info" to real names | You | 30 min |
| High | Submit product photos to Google Images | Developer | 30 min |
| Medium | Hide low-value internal pages from Google's crawl | Developer | 30 min |
| Medium | Publish an AI discoverability file so AI search tools know what you sell | Developer | 15 min |
| Medium | Start a buyer's guide blog — 5 articles answering common questions | You | Ongoing |
| Low | Add branded previews for social media sharing | Developer | 1 hr |
| Low | Add category path display to Google search results | Developer | 1 hr |
| Low | Review and fix cookie consent notice | Developer | 30 min |
Expected Score After Completing Critical + High Priority Fixes
Completing all Critical and High priority items is estimated to bring the SEO health score from 33 to 62–68 out of 100 within 60–90 days of implementation — as Google re-crawls and re-evaluates the site.
The single most impactful fix is Issue #1 — making your product content visible to Google. This one change unlocks almost everything else: the product data Google can read, the prices it can show in search, the speed improvements, and AI search visibility. It should be the very first thing addressed.